Avon Products announced a series of changes to its management structure, in an effort to support its turnaround plan.

One part of the company’s plan is rethinking its leadership roles in Latin America.

“Latin America is our largest region representing more than half of our annual revenue. Driving growth in our Latin American markets is a top priority for Avon, and adjusting the business management responsibilities between two seasoned Avon executives will allow for better management focus and sustained growth,” said Sheri McCoy, CEO.

Now, responsibilities in Latin America will be divided between:

David Legher, currently Senior Vice President and President of Avon Brazil, will assume additional responsibility for the South Market Group. Legher will report directly to Sheri McCoy and join Avon’s Executive Committee.

Fernando Acosta, currently Senior Vice President and President, Latin America, will retain responsibility for North Latin America and the Andean Cluster.

Avon also announced changes in the marketing organization and increased support of the sales organizations in its key markets.

Acosta, in addition to his management responsibilities in North Latin America and the Andean Cluster, will take on additional responsibility as Avon’s Head of Global Brand Marketing.

In this role, he will lead all global marketing activities, including brand, product category strategy, and research & development. He continues to report to McCoy and serve on the company’s Executive Committee. 

“We’ve made progress on both brand and product category management over the past two years, and this next step will allow us to continue our work to elevate the Avon brand and better innovate and invest in our top markets,” said McCoy. “Fernando has a unique combination of expertise in both business operations and global brand management that will serve us well in successfully activating on the local level across all geographies.”

More Changes

Patricia Perez-Ayala, currently, Senior Vice President, Chief Marketing Officer, and Global Brand & Category President, will be leaving Avon effective January 2, 2015. 

John Higson, currently Senior Vice President & President, Europe, Middle East, Africa (EMEA), will take on an expanded role as Head of Global Field Operations.

In this capacity, he will provide assessment and advisory support to the sales teams in Avon’s top 12 markets, aiming to accelerate the onboarding for Sales Heads new to their role and improve the Avon pipeline to ensure more “ready now” successors for key field management assignments.